Social Media Toolkit

We’re so excited that you have chosen to SHINE for Ronald McDonald House by joining Lights of Love! This is a peer-to-peer fundraising campaign, so tell people in your sphere why you support Ronald McDonald House and ask them to help support, too. One great way to get your friends and family involved and supporting you is through your own social media. We’ve pulled together a few resources to make this simple for you.

Social Media Best Practices:

  • Less is more – keep your posts short and sweet
  • Use an image to draw attention to your post
  • Link your fundraising page to your post
  • Remember that you are representing RMHC when posting.
  • Post on your favorite social media platforms: Facebook, Instagram, Linked In, Snapchat

Tag us and Use Hashtags:

Tag @RMHCtriangle and use hashtags: #rmhctriangle, #LightsofLove #Keepingfamiliesclose

Personalize your Social Media Site:

  • Change your photo to a Lights of Love image
  • Or stop by RMHC and grab a selfie on the bench with Ronald McDonald
  • Change your photo to a picture of you holding up a sign saying, “I am shining a Light for Seriously Ill Children in the Triangle” or “I am sparking hope for sick kids at RMHC”

 

Sample Posts and Social Media Graphics

 

Lights of Love Social Media Toolkit

 

Social Media Images:

Post #1: Announcement

Post # 2: Sparking Hope

Post #3- $118 Stay

Post #4: Invitation

Post #5: Thank You