
Social Media Toolkit
We’re so excited that you have chosen to SHINE for Ronald McDonald House by joining Lights of Love! This is a peer-to-peer fundraising campaign, so tell people in your sphere why you support Ronald McDonald House and ask them to help support, too. One great way to get your friends and family involved and supporting you is through your own social media. We’ve pulled together a few resources to make this simple for you.
Social Media Best Practices:
- Less is more – keep your posts short and sweet
- Use an image to draw attention to your post
- Link your fundraising page to your post
- Remember that you are representing RMHC when posting.
- Post on your favorite social media platforms: Facebook, Instagram, Linked In, Snapchat
Tag us and Use Hashtags:
Tag @RMHCtriangle and use hashtags: #rmhctriangle, #LightsofLove #Keepingfamiliesclose
Personalize your Social Media Site:
- Change your photo to a Lights of Love image
- Or stop by RMHC and grab a selfie on the bench with Ronald McDonald
- Change your photo to a picture of you holding up a sign saying, “I am shining a Light for Seriously Ill Children in the Triangle” or “I am sparking hope for sick kids at RMHC”

Sample Posts and Social Media Graphics
Social Media Images:
Post #1: Announcement
Post # 2: Sparking Hope
Post #3- $118 Stay
Post #4: Invitation
Post #5: Thank You